The most prevalent thing that I struggled with writing in plain English using the F pattern was dumbing down the language to the point that a normal person can read it. In my mind, I want to talk about the unique equipment we use or the specs of the cameras and use all sorts of photography terminology, but our audience isn’t photography experts; it’s normal people who don’t understand all of that and wouldn’t even know if it affects them in any way. Additionally, because we are farther along in the semester, I have a better grasp on my business idea and more ideas that I want to communicate with potential readers. But I need to condense that down and simplify it because I am not writing for me, I am writing for my target audience that will read this. I overcame this obstacle by having my mom and sister read a few different versions of my content as I was writing it, and pointing out to me parts that they did not understand or thought were irrelevant, which led me to what I have now and will be submitting. I had to cut all of the technical speak and terminology because, after all, this is an introductory post, and you need to assume that the vast majority of readers won’t find that at all useful or relevant to their purposes.