2. A. Why did you choose the specific image(s)? Your explanation must include: 

a) Business relevance 

b) Target audience alignment 

c) Image intent 

d) Why this visual works better than alternative visual approaches

1. I chose this specific image to use in my blog post for a number of reasons. The First being that it is very relevant to my sports photography business. Catalyst Photography is a sports photography firm, and one of the service options that we try to promote as our staple service, the main thing that we do is individual athlete photography. This picture is a very good representation of that service. Additionally, the jersey is very similar to the pink used in the Catalyst Photos website and logo, which gives us more subliminal messaging. 
2. This post targets our more serious athletes who are further along in their athletic careers. 15-20 years old. Athletes at this age start to really get serious about their sport and zero in on their goals. This post is telling them that they can focus on the game and push out the noise, hence the darkened background and the prominent athlete featured. The idea is that they would see this image/post and picture themself in that post rather than the athlete on it. It’s meant to be inspirational and make them feel like the main character or focus. 
3. I am using the image for a few specific reasons, as I have previously said. Images are meant to evoke emotion, trigger a different part of your brain, and communicate subliminal messages. This image specifically has no other players and no other action happening around the athlete in the subject, which implies heavy emphasis on the subject. On the other hand, the subject or athlete in this image looks very intense and like they are playing very hard, which implies that they are focused, which ties to the darkened background and the text used behind the athlete. The reason the text is behind the athlete again reinforces that the athlete is the main focus and they are the star of the show, which is the message that we are trying to infer.
4. This visual is more effective than other methods due to the messaging that it communicates to the viewers. Other visuals could communicate our message in the same way, but I felt as though this one was actually perfect for the intended purpose of my blog for the reasons I have stated above. The tone of the message is inspirational and meant to instill a sense of purpose and individuality in our target audience. Obviously, you can edit visuals to fit your purpose as I did minimally with this one, but it’s about being intentional about what you are communicating and who you are communicating with. Other pictures could be used, but the way those visuals are edited for your purpose is what matters. This visual is the best representation of the message of being dedicated and focused on what matters to you, which, for our audience, is their sport.