4. Second-Year Course Headline (4 marks) Create one headline promoting second-year digital courses in this program, targeted to first-year students. You must provide: 

a) Provide the headline 

Level up your game with second-year Digital Courses

b) Explain your reasoning clearly using class content

The reasoning behind this comes from where a lot of my classmates and I felt in the first year. We felt as though we were learning a lot, but still didn’t really know how or what to do in terms of things like Google Ads, email marketing, and SEO. This headline encourages the first year that in the second year, your knowledge will turn into employable skills, and that you will actually find your niche within the umbrella of advertising. My headline intends to be inspirational and informative to the first-year students, encouraging them that it will pick up at some point, and you will find yourself gaining new skills. In class and on the powerpoints, one of the ways to write a better headline was to help the reader see a future for themselves. This headline is meant to invoke that feeling of thinking about the future and what you can do to have a better career in the long run.