1. Headline Intent vs Outcome (4 Marks) Choose one headline you created in Part B, Q#1 Part B and answer the following: 

a) What is the primary intent of this headline? (e.g. curiosity, urgency, clarity, relevance, emotional pull) 

b) What action or response is the headline designed to trigger? 

c) Explain why this intent is appropriate for the target audience you selected

The headline I have chosen is Headline 2: 8 Fantasy Football Booms and Busts, the last 2 will shock you. The intent of this headline is to build curiosity in the reader, but also to get people excited for the next season of football, maybe their team has a high pick, or maybe they now want their team to avoid picking someone. The strategy behind this is that there is no fantasy football or football of any kind happening right now. The intended action is for them to click on my headline and read the article. The intent and the intended action are relevant for this audience because football fans are bored right now, and there is nothing for them to really get excited about, especially if they aren’t fans of another sport. This headline and article are giving them content right now, specifically because there is a lack of content, which means you don’t get lost in a sea of headlines and content, making the limited content that there is more relevant.